| Session |
Topics |
Readings
|
| May 20 |
Introduction to Social Media
Recorded Class Session
Week One PowerPoint
|
- Kietzmann, Hermkens, McCarthy, & Silvestre, Understanding the functional building blocks of social media (Dropbox)
- A social media primer for technical communicators
- Pew Internet Social Media demographics
- Kaplan and Haenlein, Users of the World, Unite! The Challenges and Opportunities of Social Media (Dropbox)
- The Cluetrain Manifesto (including 95 theses)
- The 40 most popular social media sites
- Case study: Red Cross; Briones, Kuch, Fisher Lui, Jin (Dropbox)
|
| June 3 |
Blogging and microblogging
Week Two's recorded session
Week Two PPT
|
Social Media Tool Analysis due for peer review
Lisa -- post on tco691.wordpress.com
Readings
Who's There? Seth Godin
Wordpress Introduction to Blogging
If You're On the Web, You're Curating
Top 30 Blogging applications
The Cluetrain Manifesto
I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience by Alice Marwick and Danah Boyd. Links to DB.
The Science of Marketing -- When to tweet, what to post, how to blog, and other proven strategies
A Guide to Twitter Vocabulary
Six Types of Useful Tweets
100 Things to Tweet About
Twitter and Facebook Limits
Being a Better Tweeter
Why I Love Twitter and Barely Tolerate Facebook
What a Real Relationship in Social Media Should Look Like (Infographic)
|
| June 10 |
Audience analysis; developing and implementing content
|
Annotated Bibliography due for peer review
Ken -- post on tco691.wordpress.com |
| June 17 |
Identity and conversations -- Interaction design and management
|
Annotated Bibliography due final
Social Media Tool Analysis due final |
| June 24 |
Sharing, presence, relationships, and groups + a guest speaker
|
Diana -- post on tco691.wordpress.com
Begin work on Best Practices report |
| July 1 |
Profile management and consistency |
Best Practices Report due for peer review |
| July 8 |
Content curation, distribution, and tracking |
Best Practices Report due final
Jonathan -- post on tco691.wordpress.com |
| July 15 |
International social media |
Comprehensive Social Media Evaluation Report due for peer review |
| July 22 |
Final presentations |
Comprehensive Social Media Evaluation Report due final
Team presentations due in online class meeting |