Week Three -- Monday, June 10
Social Media, Audience, and Content

featuring 'The People Formerly Known as the Audience"

Objectives

By the end of week one, you should be able to:

1. Describe how social media and social networking has inverted the traditional meanings of audience and audience analysis
2. Describe and give examples of UCG -- user generated content
3. Describe common roles of social media audience members (users)
4. Make recommendations for how your organization can define and communicate with its intended audience through social media

What to do this week

Blogging -- Ken

Ken, this is your week to post an article on tco691.wordpress.com. Choose a topic, write a 500-700 word post, and publish it for the class to read. Then, share the link via Twitter, sending a message to @tco691 or tweeting from our @tco691 account. Instructions are in the sidebar.

This Week's Readings -- all external links, nothing in Dropbox this week

Since you are completing your Social Media Tools Analysis, I'm keeping the reading for this week relatively light.

1.The Social Media Reader. Read only the Introduction, Chapter 1 (People Formerly Known as the Audience) and Chapter 5, (What's Collaboration, Anyway?)

The Social Media Reader is a collaboration of articles about social media. More of an extended white paper than a scholarly publication, it will provide you with thought-provoking questions about how social media has upended our ideas of audience and purpose.

After reading the Intro, Chapter 1, and Chapter 5, be ready to discuss these concepts:

• Who is the audience for social media?
• What is the role of context collapse (from last week's readings) in audience changes?
• What are the characteristics of Web 2.0 that relate to social media/
• What are typical roles of social media users?
• What is UCG -- user generated content? What are UCG trends in social media?
• How is understanding the nuances of the audience variations for social media and the proliferation of user-generated content useful for your organization or yourself?

2. The Cluetrain Manifesto.

Since we've talked about it but not really covered it, let's take a closer look at the Cluetrain Manifesto, as follows:

First, skip down to the 95 Theses.

• Lisa -- be ready to discuss theses 1-10
• Ken -- be ready to discuss theses 11-21
• Johnathan -- be ready to discuss theses 22-32
• Diana -- be ready to discuss theses 33-43
• Varad -- be ready to discuss theses 44-54

This concludes our reading for this week.

Class Agenda for Monday, June 30

1. First, we'll begin with an overview of the readings listed above. I'll make a short summary presentation with discussion questions for us to ponder in class. We'll start with The Social Media Reader and then hear your discussion of your assigned theses.

2. Second, we'll hold an informal discussion of your Social Media Tools Analysis. In the order listed below, please take no longer than 10 minutes to briefly discuss 2 or 3 of the tools you studied, being careful to tell us about their purpose, audience, and interaction design. Then, make a recommendation to the class for at least one tool that you think is useful and generalizable to all of us. For this discussion, you may use the View Desktop feature to show us selected tools, but please do not prepare a PowerPoint presentation -- those slow down our discussion.

Social media tools discussion order:

1. Lisa
2. Ken
3. Johnathan
4. Varad
5. Diana

We'll conclude with an overview of the June 17'th session.

Your Social Media Tools Analysis is due final Monday night by 8pm in the Dropbox folder you've shared with me.

Also, your Annotated Bibliography is due for peer review. Here is the peer review rotation/assignment:

Varard reviews Diana who reviews Johnathan, who reviews Ken, who reviews Lisa, who reviews Varad.

What to do after you've read -- interact in our social media sites

1. Comment on the class blog -- my posts or Ken's.

You have received an invitation to become an author on our Wordpress blog, tco691.wordpress.com. Go to the blog, read my post, and write a comment reflecting your thoughts about my post. Then, read the comments of other students and make at least one comment regarding another student's comment. Throughout the semester, you will be responsible for writing and posting articles on this blog.

2. Continue following @tco691. Tweet from our account. Here's how:

Join the class Twitter account -- https://twitter.com/tco691. First, create a Twitter account if you do not have one, or log in if you do and follow @tco691. Then, log out and sign in to our shared account. The username is tco691 and the password is Mercer1833. Send at least one tweet regarding anything you've read or you hope to learn to the class using the hashtag #tcosm.

3. Join our Google+ circle (you've all been invited). Make a comment, share a link, provide some sort of feedback within our circle.

 

For Monday, June 10

1. Please complete the readings and the requested social media interactions before class on Monday, June 10. Then, login to our Webex meeting and be ready to discuss social media management.

2. Submit your final Social Media Tools Analysis in Dropbox.

3. Send your peer review copy of your annotated bibliography to your peer review partner.

3. Complete your peer review of your partner's work by Friday, June 15, to allow them to finish their paper and be ready to turn it in on June 117.

Join our Webex meeting Monday, June 10.