By the end of week one, you should be able to:
Let's continue our pattern from Week 1. Begin by reading the materials listed below, looking for the concepts I've targeted from each one.
Then, begin interacting in our class social media accounts -- Google+, Wordpress, and Twitter about what you've read.
Let's start with this week's readings.
1. Who's There? Seth Godin (links to DB)
Seth Godin is perhaps the best-known blogger. He's been writing for years, and his ebook, Who's There, narrows the blog world into three different types and five different laws. Even though the book is older, written in 2005 (which is much older than any reference I'd like to use in our class), Seth's concepts are still valid.
When you've finished the e-book, take a look at Seth's blog and try and identify characteristics of his blog design and writing that make him successful -- and what you can pull out to use yourself or within your organization.
2. After you've read about Seth, glance over these links about blogging and blogging tools and be ready to discuss in class.
Wordpress Introduction to Blogging
If You're On the Web, You're Curating
It's up to you to decide if blogging is something you'd like to do personally or for your organization. You have to first determine your audience and purpose, and then commit to consistency and content creation in order to make it successful.
3. Le'ts go back to this publication since we didn't talk about it in class earlier.
The Cluetrain Manifesto (including 95 theses)
The Cluetrain Manifesto is one of the most important documents in the field of social media, having contributed to its emergence and continuing to contribute to standard practices in its book form. This link takes you to the short version, including the 95 theses of social media. Scroll down to begin reading in English -- this document is a manifesto to the world. Choose 5 theses that are of interest to you and be ready to comment on our Wordpress blog.
Microblogging is the compression of longer-form writing, as in blogs, to very short bursts of content. Twitter is the best known platform for microblogging, limiting posts to 140 characters or less. Facebook is also considered microblogging based on how it is used -- most users post short status updates rather than articles. Microblogging is meant to be an ongoing conversation. :
1. Begin by reading this research article about microblogging published in 2010 in New Media Society:
I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience by Alice Marwick and Danah Boyd. Links to DB.
The authors, Marwick and Boyd, have written many academic publications about social media. Note what they have to say about the audience of microblogging (notably Twitter) and how we can navigate expectations and purpose.
2. For a How-to about microblogging, glance over these short-read resources
The Science of Marketing -- When to tweet, what to post, how to blog, and other proven strategies Links to DB
This publication is not scholarly. It is a white paper written by a practitioner, and if you download it from its original source, he will relentlessly contact you (speaking from experience). But, he presents several useful strategies that you may able to use for your organization.
3. Skim through these very quick-read articles written by Twitter practitioners, beginning with a guide to Twitter vocabulary. To use Twitter well, you must know the terminology, and it is unique. For example, you are my Twibe, and some people are Twalking us on @tco691!
Why I Love Twitter and Barely Tolerate Facebook
What a Real Relationship in Social Media Should Look Like (Infographic)
1. Comment on the class blog -- my posts or Lisa's.
You have received an invitation to become an author on our Wordpress blog, tco691.wordpress.com. Go to the blog, read my post, and write a comment reflecting your thoughts about my post. Then, read the comments of other students and make at least one comment regarding another student's comment. Throughout the semester, you will be responsible for writing and posting articles on this blog.
2. Continue following @tco691. Tweet from our account. Here's how:
Join the class Twitter account -- https://twitter.com/tco691. First, create a Twitter account if you do not have one, or log in if you do and follow @tco691. Then, log out and sign in to our shared account. The username is tco691 and the password is Mercer1833. Send at least one tweet regarding anything you've read or you hope to learn to the class using the hashtag #tcosm.
3. Join our Google+ circle (you've all been invited). Make a comment, share a link, provide some sort of feedback within our circle.
1. Please complete the readings and the requested social media interactions before class on Monday, June 3. Then, login to our Webex meeting and be ready to discuss social media management.
2. Share your Social Media Tool Analysis report with your peer review partner, listed below. You can use Dropbox to share your files or email them to each other. Copy me on all interactions regarding your peer review, and use the assignment rubric to evaluate each other's work.
3. Complete your peer review of your partner's work by Friday, June 8, to allow them to finish their paper and be ready to turn it in on June 10.
Peer Review Partners:
Ken reviews Lisa, who reviews Varad, who reviews Johnathan, who reviews Diana, who reviews Ken.
Join our Webex meeting Monday, May 20
Our Wordpress blog:
Use your own username and password
Our Twitter account
username: tco691
pw: mercer1833