Week Four -- Monday, June 17
Interaction Design and Management

Objectives

By the end of week four, you should be able to:

1. Describe how social media interactions typically occur.
2. Describe the effects of social media interaction design on organizations and communities.
3. Describe methods for interacting on social media sites.
4. Make recommendations for how your organization can manage interactions with its intended audience through social media.

What to do this week

Blogging -- Dr. Codone

There is no blogging assignment this week for any of you; instead, I will post an article or two, so please watch the blog and make comments.

This Week's Readings

Since you are completing your Annotated Bibliographies this week, I'm spreading out the reading by making individual assignments. Please read or view the source assigned to you below and be ready to summarize it in class discussion on Monday night. Please also take some time to skim through all the sources so that you can participate adequately in the discussion with everyone else.

1. Social Features of Online Networks: The Strength of Intermediary Ties in Online Social Media -- summarized by Dr. Codone (in Dropbox -- go to Dropbox on your own because I had trouble linking to the article)
2. The Social Media Revolution 2012-2013 (a 4-minute video) -- summarized by Diana (but everyone please watch)
3. Social Media Interaction (short 1 page article) -- summarized by Ken
4. Social Media Interaction: The Heart of Community Life -- summarized by Johnathan
5. You're Not Really Following Barack Obama on Twitter -- summarized by Varad
6. What is Social Interaction Design -- (SlideShare) -- slides 45-58 summarized by Lisa (but you can skim all the slides for context)
7. What a Real Relationship in Social Media Should Look Like (article and infographic -- everyone read)
8. The Top 100 Twitter Accounts -- everyone skim; pick 2 or 3 accounts and evaluate how the account holder interacts with followers

After reading your assigned source material, be ready to discuss these concepts:

• How do users interact across social media platforms?
• What are specific methods for interaction?
• What are some affects of interaction?
• How do the most popular Twitter account holders interact with users, and how do users attempt to interact with them?
• How is understanding interaction design for social media useful for your organization or yourself?

Finally, let's continue to take a closer look at the Cluetrain Manifesto, as follows:

First, skip down to the 95 Theses.

• Lisa -- be ready to discuss theses 55-64
• Ken -- be ready to discuss theses 65-75
• Johnathan -- be ready to discuss theses 76-86
• Diana -- be ready to discuss theses 86-95
• Varad -- be ready to discuss an overall evaluation of the main purpose of the 95 Theses

This concludes our reading for this week.

Class Agenda for Monday, June 30

1. First, we'll begin with an overview of the readings listed above. I'll make a short summary presentation with discussion questions for us to ponder in class. Then each of you should prepare to offer a 5-10 minute summary of your assigned reading/viewing.

2. Second, we'll hold an informal discussion of your Annotated Bibliography. In the order listed below, please take no longer than 10 minutes to briefly discuss 2 or 3 of the articles you rea. that were particularly interesting or useful to you. For this discussion, you may create a short PowerPoint presentation, but limit it to 5 slides or less.

Annotations discussion order:

1. Lisa
2. Ken
3. Johnathan
4. Varad
5. Diana

We'll conclude with an overview of the June 24th session, in which we'll have a special guest -- a social media manager for a large restaurant company.

Your Annotated Bibliography is due final Monday night by 8pm in the Dropbox folder you've shared with me.

 

What to do after you've read -- interact in our social media sites

1. Comment on the class blog -- my posts and Ken's from Week 3.

You have received an invitation to become an author on our Wordpress blog, tco691.wordpress.com. Go to the blog, read my post, and write a comment reflecting your thoughts about my post. Then, read the comments of other students and make at least one comment regarding another student's comment. Throughout the semester, you will be responsible for writing and posting articles on this blog.

2. Continue following @tco691. Tweet from our account. Here's how:

Join the class Twitter account -- https://twitter.com/tco691. First, create a Twitter account if you do not have one, or log in if you do and follow @tco691. Then, log out and sign in to our shared account. The username is tco691 and the password is Mercer1833. Send at least one tweet regarding anything you've read or you hope to learn to the class using the hashtag #tcosm.

3. Join our Google+ circle (you've all been invited). Make a comment, share a link, provide some sort of feedback within our circle.

 

For Monday, June 17

1. Please complete the readings and the requested social media interactions before class on Monday, June 10. Then, login to our Webex meeting and be ready to discuss social media management.

2. Submit your final Annotated Bibliography in Dropbox.

Join our Webex meeting Monday, June 17.