Week Seven -- Monday, July 8
Content Curation in Social Media

Objectives

By the end of week six, you should be able to:

1. Define content curation in relation to social media.
2. Discuss specific methods for curating and disseminating content via social media platforms.
3. Explore social media management from an employer's perspective..

What to do this week

On Monday, we'll welcome Melissa Cornett, Mercer BS Tech Comm/MBA, who works with Brightwave Marketing. Melissa will be available to describe her work and answer any questions you may have about social media management for multiple organizations. Please have questions ready to ask Melissa so that we use her time effectively.

Blogging

John is assigned to post an article on tco691.wordpress.com. Go to tco691.wordpress.com/admin, type in your username and password, and use the Dashboard to create, write, and post your article.

This Week's Readings

Step 1

Read this article from our class bibliography.

If You're on the Web, You're Curating

Be able to discuss content curation in social media and any impact on your organization.

Step 2

Read this portion of an ebook available on Google:

Content Nation: Surviving and Thriving as Social Media Changes our Work, our Lives, and our Future

 

Step 3

The Content Strategist as a Digital Curator

This links to an external file but this article is also in our Dropbox folder. As with the first article, be able to discuss what a content strategiest is and how digital curation is an important part of social media management.

Step 4

Consider your social media accounts, including our class accounts. How has content curation played a role in your social media experience? How can content curation become something your organization can use, and how can you manage this process?

Class Agenda for Monday, June 24

1. First, Melissa will introduce herself and her work at Brightwave.

2. Second, we'll have a wide-ranging discussion with Melissa about social media management.

3. Third, we'll discuss the readings.

4. Fourth, we'll preview the last assignment for our class.

4. Finally, we'll conclude with an overview of the July 15 session, in which you'll present the findings of your Best Practices Report.

What to do after you've read -- interact in our social media sites

1. Comment on the class blog -- all posts.

You have received an invitation to become an author on our Wordpress blog, tco691.wordpress.com. Go to the blog, read my post, and write a comment reflecting your thoughts about my post. Then, read the comments of other students and make at least one comment regarding another student's comment. Throughout the semester, you will be responsible for writing and posting articles on this blog.

2. Continue following @tco691. Tweet from our account. Here's how:

Join the class Twitter account -- https://twitter.com/tco691. First, create a Twitter account if you do not have one, or log in if you do and follow @tco691. Then, log out and sign in to our shared account. The username is tco691 and the password is Mercer1833. Send at least one tweet regarding anything you've read or you hope to learn to the class using the hashtag #tcosm.

3. Join our Google+ circle (you've all been invited). Make a comment, share a link, provide some sort of feedback within our circle.

 

Join our Webex meeting Monday, July 8