Comprehensive Social Media Usage Evaluation Report Group Assignment

Rubric

Directions

Due dates: July 22 final; peer review on your own

Working with a team, study the company or organization you've been assigned.

Team One: Diana, Varad, John

Team Two: Lisa, Ken

By observation, conduct a comprehensive evaluation of their social media presence, including the intended audiences, communication strategy (purpose), integration of  applications  used, organizational profiles, information deployment (content shared), deployment management (schedule and frequency of content sharing), and recommendations for expansion.

Using some of the tools below, analyze their social media activity.

http://twitalyzer.com/5/index.asp

http://backtweets.com/

http://www.icerocket.com/

http://www.howsociable.com/

http://www.opensiteexplorer.org/

http://tweetreach.com/

http://www.socialmention.com/

http://topsy.com/

SimplyMeasured (free reports)

http://www.spredfast.com/ (try a demo)

http://www.tweetstats.com//

http://search.grader.com/ (for websites, not social media)

https://monitor.wildfireapp.com/?

http://edgerankchecker.com/

Compile a summary of their social media usage and your evaluation of it into a PowerPoint presentation (or other application). If possible, use charts/graphs or other data output from the tools you used.

Using no more than 10 slides, share your findings in this order:

1. Title Slide

2. Introduction(bulleted executive summary)

3. Evaluation (up to seven slides)

4. Conclusion