Week Six -- Monday, July 1
Social Media Profile Management

Objectives

By the end of week six, you should be able to:

1. Describe how to align and integrate social media profiles across platforms.
2. Make recommendations for how your organization can deploy consistent profiles across multiple platforms.
3. Describe how an individual's or organization's personality is demonstrated through social media profiles.

What to do this week

Blogging

No one is assigned a blog pots this week. But...everyone can post articles at any time as well, just as Lisa did this week. The blog is meant to be a collective and ongoing conversation, so please participate as much as possible.

This Week's Readings

Step 1

Read this article in the Week Six Readings folder in our shared Dropbox account.

Golbeck, Robles, and Turner. Predicting Personaliy with Social Media.

Be able to discuss the "big five" personality types revealed by social media and how the authors tried to predict user and organizational personalities from social media profiles.

Step 2

Read this article in Week Six Readings folder in our shared Dropbox account.

Childs and Martin. Social Media Profiles: Striking the Right Balance, American Journal of Health System Pharmacy

Be able to discuss the concepts of profile types, public knowledge, private knowledge, screening, and image, and how your profile may affect your career.

Step 3

Examine your organization's social media profile. Is it consistent across platforms? Are visuals the same, or at least based on the same theme? Is the text used to describe your organization consistent? Does the profile represent a genuine reflection of your organization's mission, purpose, and culture? Does it communicate what it is intended to communicate?

Step 4

Examine your personal profiles across the social media platforms you use. How consistent are you at portraying yourself online? Have you created social media accounts but later abandoned them...and how do the abandoned accounts reflect on your image? Google yourself and be ready to discuss what a search about you reveals...to others, to potential employers, and others who may be important to your profession.

Class Agenda for Monday, June 24

1. First, we'll begin with a brief discussion of our readings.

2. Second, let's talk about the profiles of your organization, focusing on alignment and integration.

3. Third, we'll discuss your progress and get an update on the organizations you are studying for the Best Practices assignment. Here are the teams:

Team One: Ken, Varad, Diana

Team Two: Lisa and John

4. Finally, we'll conclude with an overview of the July 8 session, in which we'll have another guest speaker.

 

What to do after you've read -- interact in our social media sites

1. Comment on the class blog -- all posts.

You have received an invitation to become an author on our Wordpress blog, tco691.wordpress.com. Go to the blog, read my post, and write a comment reflecting your thoughts about my post. Then, read the comments of other students and make at least one comment regarding another student's comment. Throughout the semester, you will be responsible for writing and posting articles on this blog.

2. Continue following @tco691. Tweet from our account. Here's how:

Join the class Twitter account -- https://twitter.com/tco691. First, create a Twitter account if you do not have one, or log in if you do and follow @tco691. Then, log out and sign in to our shared account. The username is tco691 and the password is Mercer1833. Send at least one tweet regarding anything you've read or you hope to learn to the class using the hashtag #tcosm.

3. Join our Google+ circle (you've all been invited). Make a comment, share a link, provide some sort of feedback within our circle.

 

Join our Webex meeting Monday, July 1