Rubric -- Social Media Tools Analysis

This assignment is worth 100 points. Use the rubric below to evaluate your work and your peer review partner's draft. I will use this rubric to evaluate your assignment and assign a grade.

Points Section Criteria
5 Tools approved in advance All tools must be approved by me no later than Tuesday, May 28, 2013
30 Introduction

The paper sufficiently reports on the following aspects of each social media tool:

  • Audience

  • Purpose

  • Demographics

  • Information sharing by type (news, motivation, personal updates, information, etc)

  • Interaction design (how users interact with each other)

  • Relationship strategies (how users build relationships with each other or with organizations)

40 Description of Seven Building Blocks of Social Media

The paper sufficiently explains how the seven building blocks of social media are used or not used in each tool.

  1. Identity
  2. Conversations
  3. Sharing
  4. Presence
  5. Relationships
  6. Reputation
  7. Groups
10 Conclusion The paper summarizes its contents efficiently and offers at least one recommendation for each tool regarding its use by others.
5 Grammar, Spelling, and Punctuation The paper meets graduate-level expectations for writing and adheres to grammar, spelling, and punctuation rules. Note: if the paper deviates significantly from writing expecations, more points may be deducted. Ideally, papers should be 5-7 pages but not more than 10.