This assignment is worth 100 points. Use the rubric below to evaluate your work and your peer review partner's draft. I will use this rubric to evaluate your assignment and assign a grade.
| Points | Section | Criteria |
| 10 | Report Components | Report presents all components listed on the assignment page |
| 10 | Introduction | The introduction provides an overview of each organization studied in the report, including their mission and/or purpose, their primary and secondary audiences, and what methods they currently use for communication, including websites, print publications/ads, email, newsletters, and finally -- what social media tools they use -- as much as you are able to tell by investigating their presence.
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| 30 | Description of Communication Strategies -- Observation, Analysis, and Vulnerability | The report fully analyzes the communication strategies required by the assignment, and provides both text and visual descriptions of how the organizations use social media. Screen grabs and/or representative graphics accompany written descriptions of the organizations' use of social media, based on these strategies:
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| 30 | Best Practices | Based on observation and a full analysis of each organization's social media usage, the report distills a list of best practices generalizable to other organizations. These best practices described so that they are are logical, applicable, and can be replicated by other organizations. |
| 10 | Conclusion | The conclusion provides a sufficient summary of the report and your findings from each organization studied. |
| 10 | Grammar, Spelling, and Punctuation | The paper meets graduate-level expectations for writing and adheres to grammar, spelling, and punctuation rules. Note: if the paper deviates significantly from writing expectations, more points may be deducted. |