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| Multimedia
Problem One |
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SETTING
Sicklecell.md - a company set up to get across the
truth about sickle cell disease, that there are many people
affected whom live comparatively normal lives.
CHALLENGE
There were many websites that contained information about
Sicklecell disease but none that contained information regarding
the patient with the disease. The director of sicklecell.md
wished to address this and provide a "resource to the
sickle cell disease patient".
He wanted to give the users an opportunity to learn about
the disease and contact other people and relate experiences
with each other. And, many people had been asking him for
lists of his publications, mostly relating to sicklecell but
some relating to AIDS. Thus, he wanted to allow users access
to this and further down the line to provide the option for
users to purchase his in depth book on the subject.
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Multimedia
Problem Two |
| PORTER COSMETICS
SETTING
A cosmetics company wants to give a multimedia experience
to visitors to their corporate headquarters.
CHALLENGE
Create a high-tech multimedia experience to present to onsite
visitors entering the building at corporate headquarters.
Porter wants visitors to understand their major products and
services before venturing too far through corporate headquarters.
This experience has to be easy to access and usable by visitors
of any age and stage in life. It also must be accessible at
a variety of locations within the building.
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Multimedia
Problem Three |
Clawson Construction
SETTING
Clawson Construction Group is one of the nation's most respected
and experienced general contractors, with annual revenue over
$2 billion. Headquartered in Bethesda, Maryland, Clawson has
four regional offices that are strategically located to serve
the needs of their clients throughout the United States.
CHALLENGE
In early 2001, Clawson Construction expressed the need to redesign
their current corporate website. The site was developed a few
years back, and needed a design and functionality update. Clawson
needed a website as a means of communication with current and
potential clients, to help them learn how the company's services
and capabilities can meet people's needs. Clawson Construction
saw the website as an opportunity to communicate their capabilities,
size, strengths and values to a wide variety of customers all
over the country, to attract top quality potential employees,
and to share information about their projects and community
service efforts with the public. Clawson wants a website that
contains a variety of multimedia presentations (optional for
site users) that provide rich media demonstrating their capabilities.
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Multimedia
Problem Four |
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General Services
Administration
SETTING
The General Services Administration (GSA) National Capital
Region (NCR) of the Public Buildings Service (PBS) consists
of one main office and 67 field sites. The field sites are
distributed throughout the Washington DC metropolitan area.
There are around 1,100 users at the main site and 1,000 users
distributed among the field sites.
CHALLENGE
GSA Central Office expressed the need to have a web-based
multimedia explanation of the process to apply for funding
for public buildings. This process contains quite a few steps
and users often omit a step or submit the wrong paperwork.
This explanation should model the appropriate forms and explain
the process step-by-step.
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Multimedia
Problem Five
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Traditions Financial
Group
SETTING
The Traditions Financial Group is a fully licensed full-service
financial services provider. The company has four locations
across the country, with hundreds of customers nationwide.
CHALLENGE
As the Traditions Financial Group is an aggressively growing
company, they identified the need for a website in order to
reach a wide number of customers all over the US - current,
as well as potential ones - and to convey information about
the services the Group can offer. They also want users to
be able to get help regarding financial services and accounts
via their websites, along with multimedia tutorials to help
users understand investing and retirement planning.
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