Design Brief

The Design Brief should be a one-page overview of your design project plans, providing enough information for your peers and your instructor to visualize your final topic. It should include the following elements:

Topical Description -- 2-3 sentences explaining and describing your topic.

Purpose -- 2-3 sentences explaining what your product should accomplish with your users, and what you intend to occur; is it informational, training, exposure-oriented, marketing, etc.

Metaphor -- 2-3 sentences explaining the metaphor you will use as a basis for conveying your content (if you choose to use one.) For example, a common metaphor for e-commerce is that of a graphical shopping mall where users click on images of storefronts to enter and shop.

Target Audience -- 1-2 sentence description of the demographics of your primary audience.

Abbreviated Sequence Flowchart -- a Visio flowchart of the sequence of your product, divided into stages, if necessary.

Media Description -- 4-5 sentences explaining what media you will use and how.

Work Schedule -- a GANNT chart showing the weeks left until the product is due and what tasks you will do when, also showing milestones.