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285 Brochure Assignment
Purpose:
Your task is to create a brochure for a professional organization
or group of your choice. You will need to compose your own text
and create or find your own graphic elements.
Ideas
for Audience (but not limited to these)
- Business
- Non-profit
organization
- Fund-raising/development/foundation
- School/university
Fraternities,
sororities, school organizations, etc. do not count as potential
projects (sorry!). Ask me if you have an idea but are not sure if
it is appropriate.
Audience:
You must be able to clearly describe your projected audience in
the preliminary brochure profile sent to the listserv (by Session
Ten.)
Purpose:
Your brochure should be informational, designed to convey information
to your target audience. It can be topical, about a series of events,
or instructional (in that it explains or teaches.)
Evaluation:
The redesigned brochure will be graded using the Brochure
Grading Rubric.
Important
Dates
On
Session 13, we will conduct peer reviews on your draft design.
Your
final copy is due on Session 14.
Submission
Format: Please submit your brochure in a printed form in class.
Required
Elements:
Elements required for all brochures are as follows:
- 8
1/2 x 11 paper size, either portrait or landscape
- Title(s)
using display typefaces
-
Headlines
-
Sub-headlines
-
Fold - either bifold or trifold
-
Images (pictures, graphics, clip art) - at least 3
-
Typefaces limited to 3
-
Varying font sizes and styles
-
Front and back of page should include content
- Clear
evidence of principles of design that is evident in your product.
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