In your organization, think of or create a need that could be filled by a multimedia product – either a training need (as in learning how to do something) or an informational need that can be met by a multimedia product that offers such information (i.e. a marketing multimedia product). Choose a need and a multimedia solution. Write a multimedia proposal to convince your organization such a product, either training or marketing is needed and will be effective.
Your proposal should include an executive summary with a recommendation, background on the topic and need, a treatment, technical specifications for the product, storyboards, personnel (the team), and a project schedule (GANTT chart) for getting it done. This is an individual assignment.
The following steps are suggested elements of your paper; you may certainly add more. These sections are not necessarily listed in order of how they should appear in your paper.
Due for Peer Review: November 25
Due Final: Monday, December 9, by 10:00 pm (this is your final exam)
Step 1: Write Executive Summary
Step 2: Write Topic Background and Need
Provide historical data on the company and this need that can be filled through multimedia. Explain the need and why it occurs in your organization.
Step 3: Write a Treatment
Write a one paragraph (or more) treatment of your topic, detailing the theme, any metaphorical portrayals you will use, and how you will use multimedia to "treat" your topic.
Step 4: Describe the technical specifications of your solution
Describe your plan in technical language -- what software you will use to create it and what users will need to be able to run it. Discuss the computer configuration that would best enable your solution to be used.
Step 5: Storyboards
Develop storyboards that represent at least 5-7 "screens" of your multimedia solution. You can create a mockup version in Dreamweaver or PowerPoint. Storyboards are meant to be a visual outline; you don't have to complete them fully -- just enough so that your reviewer (Dr. Codone) will be able to visualize your solution.
Step 6: Introduce the team
This is self-explanatory. Assume that to implement the project, you will be working with a team. Introduce your team members (by their titles, positions, or duties; no names are necessary) explain why this team is needed for your multimedia project.
Step 7: Project Schedule
Include an annotated MS Project GANTT chart (you may use software other than Project) -- showing all milestones, deadlines, and projected completion dates of your project. You can begin development whenever you'd like -- just list the steps required for completion and their due dates (make all of this up).
Step 8: Summary
End your proposal with a summary tying everything together. You may create an appendix if you have information that doesn't fit within the paper.
You are not bound by maximum or minimum page requirements although I recommend roughly 10 pages as a guideline.
Given the page outline above, you should have ample guidance to compose this report! Just let me know if you have questions.
codone_s@mercer.edu
Office: 478-301-4185
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