Tammy Neal Crutchfield

Associate Professor of Marketing

Macon Campus/Room 218

478-301-5652, (fax) 478-301-2635

crutchfie_tn@mercer.edu

Education                

  • Ph.D., University of Alabama, Tuscaloosa, 1998
  • M.B.A., Georgia College, Milledgeville, 1990
  • B.B.A. (Marketing), Georgia College, Milledgeville, 1987

 

Academic Experience

  • Mercer University, Stetson School of Business and Economics – Macon, GA
    • Assistant Professor of Marketing (1998-2003)
    • Associate Professor of Marketing (2003-current)

 

Published Research

 “Consumer Comfort in Service Relationships: Measurement and Importance,” (2003)Deborah Spake, Sharon Beatty, Beverly Brockman, and Tammy N. Crutchfield,  Journal of Service Research.

“Understanding Why People Give: Help for Struggling AIDS-Related Nonprofits,” (2004) Vicki Eveland and Tammy N. Crutchfield, Journal of Nonprofit and Public Sector Marketing.

“Birds of a Feather Flock Together: Strategic Implications for Advertising Agencies,” (2003) Tammy N. Crutchfield, Deborah Spake, Robert Morgan, and Giles D’Souza, Journal of Advertising Research.

 

“Understanding Why People Don’t Give: Strategic Funding Concerns for AIDS-Related Nonprofits,” (2008) Vicki Eveland and Tammy Crutchfield, International Journal of Nonprofit and Voluntary Segment Marketing.

 

“Rethinking the First Year and Increasing Retention of Business School Students,” (2008) Tammy Crutchfield and Vicki Eveland, Journal of the Academy of Business Education.

 

 “"Individual Service Providers Vs. The Firm:  Where Do Customer Loyalties Lie?" (2007) Tammy Crutchfield, Services Marketing Quarterly, forthcoming.

 

Working Papers

 

"Building Long-Term Patient/Physician Relationships,” submitted to Health Marketing Quarterly.

 

Factors that Influence Student Selection of a Masters of Public Health Program, with Vicki Eveland.

 

 

Honors and Awards   

 

University-wide Vulcan Innovations in Teaching Award